Six screens. One decision that matters.
Heimdall is not an editor. It briefs the work, generates the first pass, and puts every reviewable piece in front of you with its state, its cost and its history attached.
Every piece is in exactly one state.
Fill, border style and an icon all carry it — so it survives greyscale, colour-blindness and a glance from across the desk. One unapproved piece blocks the whole item.
The pieces of one item, in running order.
Clips and stills in a time-ranged row, voice and captions as thin lines, graphics as live components. Fixed-size cards, so a full item reads at a glance.
Approval is a receipt, not a checkbox.
Hold for 850ms and Heimdall records the candidate, the brief version, the reference set and the cost. Change any of those later and the approval goes stale — visibly, with the cause named.
Three dashboards, one number each.
What's in flight, what it's costing in the provider's own unit, and what happened after you published.
One shared store, so a clip is reused instead of regenerated — and you can see which approvals a replacement would void.
One-off generations and live graphic components rendered with real props, with the consumer list attached.
Approval rules, per-cycle ceilings, channels and defaults — including the rule that makes stale exist.