Heimdall
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Pricing

One plan. Your ceiling.

The subscription buys the control room. Generation is paid in credits you top up — and never spent past a wall you set yourself.

Studio
One plan, everything in it
$29/ month, per studio

Includes 2,000 starter credits every month. Add packs when a launch week needs them; unused pack credits never expire.

Unlimited pieces, briefs and boards
Every provider on one bill — Veo, Nano Banana, Runway, ElevenLabs, Sora
Hold-to-approve with full approval receipts
Stale detection when a brief, reference or seed changes
Per-provider ceilings with a projected dry date
The whole recipe library, plus your own private recipes
Publishing to your channels, with performance in Monitor
Asset store, so a clip is reused instead of regenerated
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Free while you evaluate: 300 credits, no card, full product.
Credit packs
Small pack
2,000 credits · a quiet week
$18
$9 / 1k
Studio pack
10,000 credits · launch week
$79
$7.90 / 1k
Year pack
60,000 credits · never expires
$399
$6.65 / 1k
What a credit buys
Video, per 8-second clip80–140 credits
Still, per candidate6–12 credits
Voice, per minute read20 credits
Captions & graphicsfree
Provider units are never converted into one fake currency — the ledger shows Veo credits, image quota, voice minutes and metered dollars side by side.

The ceiling is a wall, not a warning.

Set a per-cycle ceiling per provider. Heimdall checks a recipe's cost envelope before it runs, refuses what would cross the wall, and projects the day you run dry.

A recipe that would cross the wall is refused before it spends anything.
Discarded candidates appear as their own ledger line — not hidden in a total.
Ceilings are per provider and per cycle, in the provider’s own unit.
Burn-down · this cycle
dry ≈ 26 Sep
SpentCeiling18.2k / 25k Veo credits
Veo credits18.2k / 25k
Image quota2,140 / 4,000
Voice minutes96 / 120
Metered spend$182 / $250

What a week actually costs

Real numbers from three studios on the plan, including the candidates they discarded — which the ledger reports as its own line.

Three shorts a week
One brief each, two candidates per clip, one voice pass.
Clips1.9k cr
Stills210 cr
Voice9 min
Discarded640 cr
Total≈ $24 / week
One explainer
Storyboard first, then motion only on approved frames.
Stills380 cr
Clips1.1k cr
Voice4 min
Discarded120 cr
Total≈ $14 / piece
Paid ad set
Nine variants, three hooks, same approved voice track.
Clips3.4k cr
Stills540 cr
Voice2 min
Discarded900 cr
Total≈ $41 / set

Questions we actually get

Do credits expire?

Monthly plan credits reset each cycle. Pack credits never expire and are spent only after the plan credits run out.

Why not just resell provider pricing?

Because a piece is rarely one generation. Credits cover the retries, the candidates you discard and the captions — and the ledger still shows each provider in its own unit.

What happens at the ceiling?

Generation stops. Nothing already approved is lost, and the burn-down shows the date you were projected to hit it.

Can I bring my own provider keys?

Yes, on request. Metered spend then appears in the ledger as dollars against your own account, still under a Heimdall ceiling.

Is there a team plan?

Heimdall is built for a studio of one — the author is the reviewer. Multi-reviewer approval is on the roadmap; talk to us if you need it now.

Do you train on my work?

No. Your briefs, references and approved pieces are yours, and are never used to train anything.

Start with 300 credits and no card.

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